Tavik Terrace Floral Pattern

This pattern, named terrace floral, was created for the Tavik team to use for a seasonal lineup of swimsuits and clothing. The project goal was to have a beautiful and engaging floral print that would seamlessly fit into the seasonal lineup. I first illustrated several floral bunches, then laid out the bunches in a half drop alternating pattern to keep the floral pattern organic and random. I also worked with the team to find a conjunction of selected and new Pantone colors to keep the floral on-season and on-brand. The resulting clothing created with the terrace floral print sold very competitively alongside the more standard black options within the lineup.

 
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KEYWORDS: Pattern Design, Floral, Pantone