MSC Apex

MSC Apex Modeler is a software solution that streamlines CAD clean-up, simplification and meshing workflow for use in computer aided engineering. I worked in-house with the MSC Software team to create logo, UI Assets, Brochures, and Ads for this groundbreakingly easy-to-use engineering software.

The MSC Apex logo was designed to be a simple representation of the meaning of the word "Apex", The team wanted the logo to include a mix of concepts that alluded to the top of a summit, the top predator in a food chain, and constant forward momentum. I created this logo among several other Logo concepts, and the team chose this Logo concept to represent this hallmark engineering software. Later in the software development I also worked with the team to create the software splash-screens, brochures, and 1 pg. ads to advertise MSC Apex.